Impact Strategist. Creative Firestarter. Relentless Activist.
I know every individual and organisation wields the power to ignite real change.
My mission: to supercharge that force - bringing fearless talent from the Global South and North together to confront the world’s toughest challenges.
I stand fiercely for human rights and lead the charge against the climate crisis, transforming vision into action and connections into unstoppable impact.
The world changes only when you choose to change it. For over 20 years, I’ve led creative agencies and sparked powerful social impact movements, living across continents and immersing myself in diverse cultures. Along the way, I’ve built a vast, unstoppable network of changemakers - people driven to make a difference. I navigate the complex layers of society, working hand-in-hand with governments, businesses big and small, and organizations to drive real transformation.
As the founder and CEO of Måndag, I’ve shaped a creative agency with a singular purpose: to fight for human rights and combat the climate crisis. From our roots to becoming pioneers in this field, Måndag has grown deep expertise and strong international networks. Today, we operate worldwide — from Europe to Africa, the Middle East, and Asia - fueling change wherever it’s needed most. Discover more about our journey at www.mandag.fi.
At different universities around the world, I spark a vision of possibility. Through my lectures on design activism, marketing, social impact, and sustainability, I inspire students and professionals to see the urgent fight against the climate crisis and human rights not as distant issues - but as powerful calls to action in every field. I show how building bridges across diverse industries and communities can ignite a wave of positive, lasting change. Together, we discover that true impact begins when we connect, collaborate, and act with purpose.
Mentoring
I’ve had the privilege of mentoring and coaching managers and professionals from all walks of life -across different disciplines, diverse management teams, and even my own staff. Together, we explore strategy, uncover sustainable insights, build authentic brands, and navigate the complexities of international marketing.
I also lead engaging speaking events and hands-on workshops because I believe the best ideas are born through co-creation. Whether you need a trusted mentor, a strategic guide, or a creative partner, I can become a part of your team - helping you unlock new possibilities and drive meaningful impact.
Impact Strategy
I help unlock the true potential of sustainability - showing what it can offer and sharing the latest global insights that are shaping the future. Whether it’s weaving sustainability into a business strategy or crafting operational plans for organizations and public sector actors, I guide projects of all kinds with a clear, strategic focus.
Crafting a forward-thinking strategy demands up-to-date skills and fresh knowledge. That’s why I stay connected to a wide network of experts and changemakers around the world - bringing the best insights directly to my clients. Together, we turn sustainability from a buzzword into real, actionable impact.
Creative concepts
For years, I’ve thrived as a creative director in top advertising agencies, shaping the creative vision and strategy for countless clients. Behind every successful brand and campaign I’ve led is a deep understanding of diverse markets and cultures - a perspective that fuels fresh ideas and meaningful connections.
What sets me apart is not just my strategic insight, but my ability to bring together talented international teams that turn concepts into impactful realities. Whether it’s brand strategy, creative storytelling, or marketing innovation, I’m here to craft solutions that truly resonate across borders.
Let’s talk
I’m a true believer in the power of collaboration. There’s nothing better than sparking ideas together and igniting fresh ways of thinking. If you’re curious or ready to explore new possibilities, drop me a line - let’s start a conversation and see where it takes us.
arto@mandag.fi